A brand and product transformation for Kingsoft Co. Ltd.
Visual Ventures has completed the design work demonstrating what Kingsoft Hotelex becomes when its brand catches up to its product. This proposal sets out the scope, timeline, terms and pricing to make that transformation real.
Prepared forKingsoft Co. Ltd
Prepared byVisual Ventures
DocumentVV-KS-001
DateMay 2026
Section 01 · Executive Summary
The shortest version of this proposal.
Kingsoft has built real hospitality software for 18 years. The product is documented across 30+ Hotelex Manual pages, runs in venues including Club Iris, Timba, Panama, Lacucina, Blackstars, MDCCCXXIV and Alfakher, and ships on hardware Kingsoft sells today. The brand surrounding that product does not match it. Kingsoft.biz is titled "Shop Kingsoft 360 POS devices" — a hardware-reseller frame for a hospitality OS company.
Visual Ventures has designed, built and published the transformation. Five deliverables are ready for Kingsoft's review now. This proposal asks Kingsoft to accept one of three engagement tiers to ship the transformation publicly and run a 90-day rollout.
Why Kingsoft should engage
Kingsoft's product reality (POS + rooms + stock + payroll + QR menus, live in real venues) is far stronger than its market visibility. Closing that gap takes a sales website, a sales collateral stack, branded hardware, and a public case study — all of which exist in draft form already. Visual Ventures finishes the job.
Section 02 · What's Already Delivered
Five deliverables. Ready to review.
The following artifacts are complete and available for Kingsoft leadership to inspect. Acceptance of any engagement tier below converts them from draft to production.
D / 01
Real "before" screenshot pack
Live captures of kingsoft.biz homepage, Hotelex Manual docs, POS Reports page, Managex training portal, and the k360guests QR menu serving Alfakher. Used as the baseline for the case study.
▮ Delivered
D / 02
Brand identity & product positioning
Kingsoft Hotelex rebrand: logo concept, palette (midnight navy + hospitality gold + cloud), typography (Fraunces + Inter), dashboard UI style, QR menu visual style, POS terminal mockup, social direction. Positioning line: "The Hospitality Operating System."
▮ Delivered
D / 03
Redesigned working sales website
Live, responsive, animated sales site with hero, problem section, six-product suite, dashboard showcase, modules library, QR menu section with live iframe, hospitality workflows, hardware bundle, integrations status, real client logos, demo form. Built with GSAP ScrollTrigger and sticky nav.
▮ Delivered
D / 04
Product & sales collateral pack
Module comparison, four use-case sections (hotels, clubs/lounges, restaurants/bars, retail Managex), QR menu sales page, POS hardware bundle, 5-phase implementation roadmap, sales demo script, Instagram carousel concept — integrated into the site and exportable as a one-page brochure / sales deck.
▮ Delivered
D / 05
Before / after transformation showcase (main)
Agency-grade case study webpage with dark navy hero, gold accents, sticky section nav, GSAP scroll animations, horizontal modules scroll, dramatic BEFORE / AFTER reveals, embedded iframe of the redesigned site, and a 90-day rollout roadmap.
▮ Delivered
Section 03 · Engagement Scope
What this engagement covers — and what it doesn't.
SEO baseline: Kenya hospitality keywords, schema markup, structured product pages
Sales team training on the new collateral and demo flow
90-day launch support including paid social plan and weekly check-ins
Explicitly out of scope unless added separately
Backend product engineering of the Kingsoft Hotelex POS software itself
Migrations from current deployments to new infrastructure
KRA eTIMS production integration (compliance-readiness work scoped separately if requested)
M-Pesa Daraja credentials, shortcode applications or sandbox-to-production graduation
Hardware sourcing or supply chain
Legal entity, trademark or domain registration
External competing platform launches or unrelated engagements
Section 04 · Timeline
13 weeks from signature to public launch.
Standard rollout assumes engagement signed within 14 days of this proposal date. Tighter timelines available on the Full Transformation tier.
Wk 1
Discovery
Stakeholder interviews with Kingsoft leadership and sales. Final client logo permissions. Existing tech inventory. Hardware BoQ confirmation. Signed scope and engagement letter.
Wks 2–3
Brand finalization
Logo lockups in all variants, full palette and typography system, voice guide, icon library. Identity board signed off by Kingsoft principal.
Wks 4–7
Site and collateral build
Production-ready kingsoft.biz on Kingsoft's chosen stack. Full collateral pack. Module-by-module product pages. Client case studies. Demo form wired to Kingsoft's sales CRM.
Wks 8–9
Docs and hardware
Hotelex Manual rebrand on Docusaurus. POS terminal sticker, printer sticker, and packaging mockup print files. Instagram visual system rolled out across the @kingsoft_hotelex_software handle.
Wks 10–11
Launch prep
Case study videos with two anchor clients. Launch announcement. Press list. Paid social plan. Sales team trained on new collateral and demo flow.
Wks 12–13
Public launch and 90-day support
Live launch. KPI baseline set: demos / month, qualified leads, win rate, time-to-close. Weekly check-ins for 90 days post-launch.
Section 05 · Engagement Tiers & Pricing
Three tiers. One transformation.
Pricing in Kenyan Shillings (KES), exclusive of VAT. All tiers include the five delivered artifacts as the starting point. Listed prices are floor prices for the base scope — final scope (which may add fixed-fee modules such as multi-language, additional case-study production, or an SEO retainer) is confirmed in Week 1 Discovery.
Tier · 01
Rebrand Essentials
Brand identity and assets only. Kingsoft's existing site stays — but the new logo, palette, typography and hardware stickers ship.
From KSh 250K
One-time · 6 weeks
Logo lockup & brand kit
Color & typography system
POS terminal sticker design
Printer sticker & packaging
Instagram visual system
2-week implementation support
Tier · 02 · Recommended
Brand & Site
The recommended path. Rebrand plus a production-ready sales website on kingsoft.biz, plus the Hotelex Manual visual refresh.
From KSh 700K
One-time · 9 weeks
Everything in Tier 01
Full sales website rebuild
Hotelex Manual rebrand
Real client case study pages
Demo form & CRM integration
SEO baseline for Kenya
30-day launch support
Tier · 03
Full Transformation
Brand, site, collateral, hardware rebrand and a 90-day post-launch rollout with sales team training and paid social campaign.
From KSh 1.4M
One-time + 90-day support
Everything in Tier 02
Full sales collateral pack
Sales deck, brochure, demo script
Two anchor case study videos
Paid social launch campaign
Sales team training programme
90-day weekly check-ins
KPI baseline + monthly review
What's not in any tier
KRA eTIMS production integration, M-Pesa Daraja credentials, hardware sourcing, and back-end product engineering of the Kingsoft Hotelex POS software itself. These can be scoped as separate engagements if Kingsoft wishes.
Section 06 · Payment Schedule
Phased payment tied to milestone acceptance.
No payment is due against a milestone Kingsoft has not signed off on. The deposit secures the engagement and the Week 1 Discovery output.
Standard payment schedule (any tier)
Milestone
Trigger
%
Deposit
Engagement letter signed
20%
Discovery accepted
End of Week 1, signed scope
15%
Brand identity accepted
End of Week 3, signed identity board
20%
Site & collateral accepted
End of Week 7, signed previews
25%
Public launch
Site live on kingsoft.biz
15%
90-day acceptance
Tier 03 only — close of post-launch support
5%
Section 07 · Acceptance Criteria & Terms
Standard terms. No hidden clauses.
Acceptance criteria
Every milestone has a written acceptance document signed before payment is invoiced.
Two rounds of revision per milestone included in all tiers.
Additional revisions billed at KSh 4,000 / hour with prior written approval.
Acceptance silence after 7 business days is treated as constructive acceptance.
IP & ownership
All brand assets, copy, images, video and code delivered become Kingsoft's property on full payment of the relevant milestone.
Visual Ventures retains the right to feature the work in case studies and portfolios — case study text and screenshots subject to Kingsoft's review and approval.
Third-party fonts (Google Fonts, Adobe Fonts where used) licensed per their terms; full font license cost included in Tier 02 and Tier 03.
Cancellation
Either party may terminate with 14 days' written notice.
Payment is due for work completed and accepted to date.
Work in progress at termination is delivered as-is and remains Kingsoft's property if payment to date covers the milestone.
Confidentiality
Both parties treat all commercial and product information shared during this engagement as confidential.
Visual Ventures will not discuss the existence, scope or status of this engagement with third parties before it is signed or declined, except where required by law.
Section 08 · Next Steps
Three things to make this real.
Kingsoft principal reviews the five delivered artifacts (links in cover letter or via Visual Ventures contact).
30-minute call with Visual Ventures to pick a tier, confirm scope, agree timeline.
Engagement letter countersigned. Deposit invoiced. Week 1 Discovery starts within 7 business days.